About
The
Marketing Academy/Jyuku is a basic information and
resource website for those involved in marketing, market research, advertising,
selling, promotion, and other marketing-related areas. Marketing academy
is edited and managed by Yoshio Ishii
Mission
Marketing
Academy
is committed to provide quality information and valuable tools for not only
business professionals, academics and students of marketing and related fields,
but non profit organizational personnel. This is accomplished
by:
· publishing
very basic information and educational materials that, in most cases, are freely
available to site visitor
· being
highly selective as to which external Internet resources are referenced
· providing
access and analysis of current industry news and
events
Background
In
Decembre of 2005 an executive of US company operating in
Japan brought to light the needs of
very basic knowledge dedicated to the field of marketing in his group.
This was the starting point for building an online directory of very basic
marketing resources. By January 2006 the project moved under the study
group name Marketing Academy/Jyuku where it remains
today. Over this time the site has grown from an inside company web
directory to an open web site that includes mail magazine, articles, forums,
links to industry news and much more.
Yoshio
Ishii